Highlights from Conversuasion, Summer 2012
Ad Lounge presents Conversuasion, a fireside chat which features stories and insights from some of the advertising and marketing’s best. Franke Rodriguez, Robin Whalen, and Walter Levitt shared their stories from the industry’s trenches. Following the fireside chat, guests had the opportunity for some rare face time with these industry leaders.
- Date
- September 18, 2012 6:30 PM
- Location
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The Arts & Letters Club
14 Elm Street, Toronto - Price
- 69
Our Speakers
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Franke Rodriguez
Partner & CEO, Anomaly
Topic: The Discomfort Zone
Franke's ability to span the traditional and digital worlds, coupled with a keen commercial mind and an endless reserve of hustle makes him an ideal leader.
Franke’s charged with leading Anomaly, and assembling a potent mix of talent from a wide range of disciplines - united by an ambition and desire to do something they and their clients can believe in.
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Robin Whalen
President, Real Interactive
Topic: Rules for Success in Advertising...That I've Completely Ignored.
For over 20 years, Robin has worked at a number of agencies on accounts spanning a broad range of industries and categories including CPG, tourism, telecommunications, and the retail sector. She has taken a specific focus and interest in the domain of CRM, direct and digital marketing.
Prior to joining Real Interactive, Robin held senior positions at MacLaren MRM, Publicis Canada & Grey Canada. She joined Real Interactive in September 2010 and has led the agency through significant growth and expansion during that time frame. Her focus is on creating unique, memorable and brand building digital campaigns for clients in the CPG sector.
Robin works closely with the Canadian Marketing Association and has volunteered in a number of different capacities over the last 15 years. She is currently the Chair of the Digital Marketing Council and sits as a member of the CMA Board of Directors.
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Walter Levitt
EVP & CMO, Comedy Central, Viacom
Topic: Calling Bullshit on One of the Most Popular Catchphrases in the Media Business
As EVP & CMO at Comedy Central, Walter is a key member of the senior leadership team, overseeing all facets of strategic and creative brand development, consumer marketing, and cross-business initiatives.
A Montreal native, Walter is one of North America’s top media marketing executives and an acknowledged industry thought leader, Levitt has been widely credited for his strategic and innovative branding and marketing. He is regularly invited to speak at industry conferences in both Canada and the U.S., has led two organizations to be named Marketing Magazine’s “Media Player of the Year”, and was featured in a special issue of the magazine as one of the country’s “Top Thought Leaders”. Levitt is also well-known for his active involvement in social media including his popular Twitter feed @MediaMktgGuy.
Our Host
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Chris Tait
Partner, Pirate Group
Chris makes sound, directs sessions, and drinks coffee.
About Chris
Chris is a Canadian singer-songwriter and partner at Pirate Group. For over 10 years Chris has been creating music and sound for commercials, theme songs, web sites, apps, animation, music scores, pop songs, podcasts, and anything else that needs sound.
Experience Conversuasion
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Frank Rodriguez Partner & CEO, Anomaly Topic - The Discomfort
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Robin Whalen President, Real Interactive Topic - The Rules for Success in Advertising...That I've Completely Ignored.
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Walter Levitt EVP & CMO, Comedy Central Topic - Calling Bullshit on One of the Most Popular Catchphrases in the Media Business.
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Chris Tait Partner, Pirate Group Topic - The Rules of Conversuasion