Highlights from 2009

About

What happens when great minds come together? Great things happen. Ad Lounge launched their first "Conversuasion", an event that celebrates the advertising industry's storytellers and the characters that help shape our industry. Collin Drummond and Neil McOstrich spoke from the heart and as they recounted the kind of tales that -- let's face it -- only our industry could produce. 130 advertisers and marketers came out to The Arts and Letters Club, a place or renowned storytelling and character itself, as two of our industry's brightest luminaries shared their insights and anecdotes on the business we live in.

Date
September 23, 2009 7:00 PM
Location
The Art & Letters Club
14 Elm St. Toronto
Price
89

Our Speakers

  • Photo of Colin Drummond

    VP, Director of Cultural & Business Insights, Crispin Porter + Bogusky

    Topic: How Marketing Conquers Culture

    With a wealth of success in global brand strategy and executive management, Colin is one of North America's best-known and highly awarded strategic planners. His goal has always been to create transformational brand strategies for his clients and to harness the collaborative power of people around them. Throughout his career, he has developed traditional and digital experiences for global brands including IBM, American Express, Burger King, MINI, and Kraft. These business-building efforts have garnered countless major awards including Cannes Lions, CLIOs, One Club, Effies and the Grand Effie for “Whopper Freakout." Colin is the co-author of Ogilvy's global purpose-based branding guide “The big idea: Elevating Brands in Culture.”

    At Conversuasion, Colin talked about how culture shapes our understanding of the world. He shared his thoughts on starting a cultural "conversuasion" by challenging the rules. He described brands as part of a cultural "conversuasion" that is engrained in pop culture.

  • Photo of Neil McOstrich

    Founding Partner & Chief Storytelling Officer, Cleansheet Communications

    Topic: The Art of Selling with Stories

    For over 25 years, Neil has sought to convey human insights through hopeful creativity to build great brands.

    Neil is the co-founder of Cleansheet, the company behind many of Canada's most recognizable launches and rebrandings. This includes Canadian Tire's We All Play for Canada platform, a campaign so successful, it has affected sales, company morale among its 88,000 employees, and its stock price. The campaign has garnered over 300,000,000 organic views, and has been shared over 5,000,000 times.

    Neil is an author, sought after speaker, and was named the industry's "best storyteller" by Ad Lounge. In his book, Once Upon A Plane, Neil shares his wisdom of storytelling to inspire everyone from CEOs to recent graduates.