Thoughts from the front lines - The Globe and Mail

July 22, 2009

[excerpt]

Trina Boos

Trina Boos is the face behind Ad Lounge, a digital network for advertising and marketing executives in Toronto. Her organization creates events that help marketers and agencies stay connected.

Three things on her mind:

• “I can relate so much to the digital marketing content provider One Degree closing. Although Ad Lounge is different in nature, it is difficult for any digital content provider, especially after corporations started cutting sponsorship. It is a tough time to be an underdog in Canada.”
• “As an entrepreneur, you have to stay optimistic during the tough days. At the same time, you have to be pro-active to keep the phone ringing.”
• “I really want to take a vacation, but it is very difficult to take a month off when you have to feed new content to your network.”