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Marketers Turned Authors || Ad Lounge event
Thursday, October 08, 2009

You're invited to Ad Lounge's next event, where we willl bring 150 of our industry's most accomplished marketers and advertisers under one roof for an evening of literary delight. Two of our industry's most admired personalities are launching their books at the same time. Ad Lounge has been given the wondrous opportunity of welcoming them to our stage for an evening of interactive discussion.

The Topic?
The 3 Things I Wish I Included in My Book

The Two Speakers:
Terry O'Reilly, Host of CBC's Age of Persuasion, Co-Founder of Pirate Radio & TV and author of "The Age of Persuasion - How Marketing Ate our Culture"
Co-Authored by Mike Tennant

Mitch Joel, President, Twist Image and author of "Six Pixels of Separation"

The Emcee:
Nora Young, Host of Spark: Tech, Trends and Fresh Ideas,
CBC Radio Technology Columnist

Terry's approach: In the writing process, one discovers new knowledge. Terry will share some very important lessons and discoveries around the various disconnects that commonly occur between both advertiser and consumer. 

Mitch's approach: The publishing process is a lengthy one, and our industry has experienced many changes in that time. Mitch will discuss the things that have changed in the marketing world within that time - and items that he wished he knew then as he wrote his book. 

We look forward to seeing you there!

Featured Ad Lounger
Joe Dee
VP, Product and Technology Strategy at Cossette

This month Ad Lounge (courtesy of Boost Agents) is featuring Joe Dee, VP, Product and Technology Strategy at Cossette on Inside the Industry.

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