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OneDegree's review of Conversuasion
Tuesday, September 29, 2009
www.onedegree.ca/2009/09/report-from-adlounges-conversuasion-event.html

By Tim Willison at OneDegree

Like many of my friends involved in interactive media, I find it hard sometimes to get an evening out. In the hustle and bustle of it all, it is easy to lose sight of one thing: it is play we do. We are lost without our sense of humour, our capacity for wonder, and our ability to entertain.

For those of us who are enlisted to deliver messages that stir the listener to action, it is ever more important to recharge our creative resources.

This is why I find what AdLounge is doing with their events so interesting. I previously attended Art from the Unexpected, and recently took in Conversuasion.

Like the first event, Conversuasion had a theme of play with purpose. In other words, the event, while attended by some of the most influential members of the advertising community, manages to not take itself too seriously. While heavy concepts are discussed concerning communicating stories in modern ways across varied media, this is done in a comfortable atmosphere. Participants are encouraged to speak freely, in a comfortable setting, sharing their insights with those fortunate enough to be in attendance.

Read more on OneDegree

Featured Ad Lounger
Joe Dee
VP, Product and Technology Strategy at Cossette

This month Ad Lounge (courtesy of Boost Agents) is featuring Joe Dee, VP, Product and Technology Strategy at Cossette on Inside the Industry.

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Next Gen Dinner Series 2014