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'09 MobileMonday Toronto Marketing Awards
Monday, August 17, 2009
www.mobilemondaytoronto.com

2009 MobileMonday Toronto Marketing Awards
Call for Entries

As more and more devices hit the street and thousands of applications proliferate, the race is on as brands use all sorts of creative ways to interact with consumers.

Ad Lounge is proudly sponsoring the first annual MobileMonday Toronto Marketing Awards, Tuesday September 8th, where we will showcase some of the leading applications that have been launched in market.

Our audience will be treated to exciting demos that incorporate the latest technologies and marketing concepts as well as a discussion of key audience engagement measures that made these campaigns successful.

What we’ll cover in this session
• What applications are most appealing to various audiences?
• New ways to increase viral performance of campaigns
• What creative concepts work best to drive brand interaction?

Award Submission Guidelines
Send us a brief 1-2 page overview of your mobile campaign that details the following information:
• Name of Campaign plus name of Client & Industry sector
• Description of Business Objectives and Campaign measures
• Describe audience demographics
• Provide overview of campaign (where possible include creative i.e. screen shots etc.)
• Overview of technologies employed (i.e. applications and platforms used)
• Where possible discuss results of the campaign measured against client objectives (specific client data does not need to be disclosed)
• Open to agencies and brands

Awards Judging Criteria
Our expert judging panel will evaluate submissions for the event and select submissions for on-stage presentations using the following criteria:
• Creative concepts
• Innovative use of technology
• Ability to meet business objectives

To submit your brief please email awards@mobilemondaytoronto.com
Featured Ad Lounger
Joe Dee
VP, Product and Technology Strategy at Cossette

This month Ad Lounge (courtesy of Boost Agents) is featuring Joe Dee, VP, Product and Technology Strategy at Cossette on Inside the Industry.

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Next Gen Dinner Series 2014