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Retail Leadership Series - Black Friday to Boxing Day Roundtable
Sunday, March 03, 2013
www.the-cma.org/education-events/roundtable/black-friday

Date: March 27, 2013 (8 - 10.30 am) 

Location:
Hilton Garden Inn, Toronto Airport
Introduction: Who made Santa's nice and naughty list this year in the highly competitive retail landscape? In a push to sell the most toys, who played it safe and sweet and who took the new road less traveled?

What you'll learn:
- What media mix and innovative strategies helped drive retail traffic during the 2012 holiday season 
- Creative strategies and execution for campaigns from retailers in Canada and around the world 
- How media planning and creative strategy need to work together to create powerful retail campaigns                                                                  

Tickets: CMA Member $60 | Regular $90, CMA Member Team $55 | Regular Team $85 

Featured Ad Lounger
Joe Dee
VP, Product and Technology Strategy at Cossette

This month Ad Lounge (courtesy of Boost Agents) is featuring Joe Dee, VP, Product and Technology Strategy at Cossette on Inside the Industry.

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