Sunday, May 08, 2011
As one of the most well connected people in Canada’s ad and marketing biz, and with a background in recruiting as well as advertising it was a natural move for Trina. Boost Agents was launched as a recruitment provider to the Creative, Digital, Marketing, PR/Communications and Events industries. The mission is to create positive experiences during the candidate search and the job search process.
With a solid reputation behind her as creator of Ad Lounge, connector of people, and producer of innovative content (through Ad Lounge industry events) that drives our industry and moves it ahead, Boost Agents is set up for a successful start.
Prior to being a business owner, Trina spent her first ten years of her career driving marketing strategy and helping organizations achieve their business objectives both on and offline. She has worked both client and agency side on brands such as Ontario Lottery & Gaming Corporation, Johnston & Johnson, Ministry of Health Promotion, STAPLES Business Depot, Roots Canada, Columbia House, The Score Television Network and Alliance Atlantis.
Trina is passionate about the advancement of the advertising and marketing industry. She speaks regularly on topics such as: “The Modern Day Job Search (Social Media, Networking and Other Practical Tips”. “Developing a Job Search Strategy”, and “How to Attain Your Dream Job in Marketing”. In 2010, she partnered with the mesh group to act as Programming Director for meshmarketing, an annual digital marketing conference held in Toronto that focuses on emerging trends in digital media.
To learn more about Boost Agents, check out the new site and follow them on Twitter.