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WIND Mobile's 1st brand campaign
Thursday, December 17, 2009
www.youtube.com/user/WindMobileCAN#p/a/u/0/vf90r_qHMEA

It's been an exciting time for the telecom industry this year. We've all been watching, waiting, and many of us hoping for the launch of WIND Mobile.

On December 16, 2009 WIND Mobile launched with a BANG! Or, shall we say, a nice wind-blown "swoop" with their first ever brand campaign entitled
"Monumental Change", by Toronto's "Clean Sheet Communications.

The campaign can be seen online, out-of-home, newspaper and radio. Other agencies involved in the launch included:
- Trapeze Media, who developed the online banner ads
- Starcom MediaVest, who handled the media buy.

The launch event, organized by Narrative Advocacy Media involved erecting a 20-ft. statue in honour of the "customer". The statue will be moved around the city and a smaller version is planned for Calgary.
Featured Ad Lounger
Joe Dee
VP, Product and Technology Strategy at Cossette

This month Ad Lounge (courtesy of Boost Agents) is featuring Joe Dee, VP, Product and Technology Strategy at Cossette on Inside the Industry.

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